IDEO had developed a unique and brand platform for their client Umpqua Bank. They hired me as a freelance designer to help ideate and design tactics to create a holistic brand experience built upon that platform. Working closely with the IDEO team I initially started out concepting and designing a variety of marketing tactics.
While creating these assets I realized we needed a strategy on how to launch these inniatives so I created launch plans and mapped out media tactics for our three audiences
Finally I developed a media strategy that worked across everything. You can view the pdf here.
